Forge a Magnetic
Employer Identity

Master Employer Branding to Attract, Engage and Inspire Top Talent.

At Evolution, we recognize the crucial role of a robust employer brand in not just attracting top talent, but in driving overall business performance and enhancing organizational reputation.

Our comprehensive employer branding services go beyond recruitment, fostering a culture of innovation and commitment integral to long-term success.

Leveraging data and strategic insights, we ensure your employer brand is a true reflection of your corporate vision and values, consistently presented across all touchpoints.

Get started with our free employer brand assessment survey.

Shape a Compelling Employer Identity to Engage and Empower Performance.

At Evolution, we recognize the crucial role of a robust employer brand in not just attracting top talent, but in driving overall business performance and enhancing organizational reputation.

Our comprehensive employer branding services go beyond recruitment, fostering a culture of innovation and commitment integral to long-term success.

Leveraging data and strategic insights, we ensure your employer brand is a true reflection of your corporate vision and values, consistently presented across all touchpoints.

Get started with our free employer brand assessment survey.

illustration of man and woman walking outside surrounded by text bubbles with benefits of employer branding

What is an
Employer Brand?

Your employer brand is the sum of all the current and potential employees’ experiences and perceptions of your company as a place to work.

This includes everything from your website and social media and job descriptions/posts to company culture and values, the benefits and perks you offer, and the opportunities for career growth and development.

Your employer brand is not just about attracting new hires – it’s also about retaining and inspiring your current employees and ensuring they are engaged and committed to your mission and the overall success of your business.

A strong employer brand can improve employee retention rates, reduce recruitment costs, and enhance your company’s reputation and credibility in the marketplace.

What is
Employer Branding?

Employer Branding is not just a buzzword; it’s a game-changer that can significantly impact your bottom line.

At its core, employer branding is all about strategically crafting a positive and compelling image of your company as an employer of choice. This means showcasing your unique work culture, values, and exceptional employee experience in a way that stands out from the competition.

And because every interaction between your organization and potential employees presents an opportunity to influence their perceptions, employer branding ensures that nothing is left to chance.

Employer Branding Services

Employer branding plays a crucial role in achieving business growth, and at Evolution, we leverage a data-driven approach to optimize your employer brand.

Our process involves an in-depth analysis of your company’s current employer brand, understanding your business goals and culture, and creating a tailored strategy that aligns with your unique needs.

Here’s what our employer branding services include:

Employer Brand Audit & Assessment

Our team conducts a comprehensive analysis, taking inventory of and analyzing all aspects of your company’s current employer brand. We utilize internal surveys, social media searches, career site reviews, and reputation monitoring to gather valuable insights for identifying strengths, weaknesses, and actionable recommendations to enhance your employer brand.

Employer Branding Strategy Development

Through a comprehensive process that includes developing your unique employer value proposition, we collaborate with you to create a tailored employer branding strategy. This strategy serves as a roadmap to enhance your company’s reputation as an employer, attract high-quality talent, improve employee engagement and retention, and ultimately drive business growth and success.

Implementation

We take a hands-on approach to managing the full implementation of your employer branding strategy. By aligning your company’s actions, policies, and communications with your defined values and culture, we help you create an authentic and consistent employer brand experience.

Employer Branding Content Creation

We specialize in crafting compelling content for various channels, including website copy, social media posts, employee communications, recruitment marketing, and job posts. Our content is strategically developed to effectively communicate your employer brand and attract top talent, both externally and internally.

Recruitment Marketing Setup & Management

Our team specializes in developing and executing strategic recruitment marketing campaigns that align with your employer branding strategy. Leveraging various marketing channels, such as job advertisements, social media, career websites, and content marketing, we create targeted campaigns to attract top talent and enhance your employer brand’s visibility.

Employer Branding Training for HR & Marketing

We create brand training programs that teach your HR and marketing teams how to effectively implement and maintain your employer branding strategy, ensuring that your company’s reputation as a desirable workplace is consistently communicated across all touchpoints. 

Performance Measurement & Continuous Improvement

We believe that data is the key to continuous improvement. We’ll measure the effectiveness of your employer branding efforts and provide regular reporting on key metrics like employee satisfaction, retention, and the quality of your talent pipeline. This will help you refine your employer branding strategy and stay ahead of your competition.

Employer Brand Management

Building a strong employer brand is an ongoing process that requires consistent attention and management. We’ll work with you to develop a comprehensive employer brand management plan that includes ongoing communication, monitoring, and adjustments to ensure your employer brand remains relevant, attractive, and aligned with your organization’s values and goals.

By partnering with us, you can expect to see a marked improvement in your company’s reputation as an employer, leading to increased talent acquisition and retention. 

Don’t let a weak or unmanaged employer brand hold you back!

Build a Winning Employer Brand with Our Data-driven Solutions

Differentiate your business from competitors and attract the best talent with a customized employer branding strategy that delivers results.

Project services can be provided remotely or on-site (depending on location).

Project Time Frame: 8 – 12 weeks

Project Fee: contact us for a Quote

Book a complimentary consultation, and let’s talk about how to create a winning employer brand for your business!

Evolution Insights

Learn more about Employer Branding and all aspects of Brand Development.