Our Brand Naming Process

Evolution’s strategic naming service is designed to create memorable, impactful names that are strategically aligned with your business goals and target audience.

• Brand Analysis
  Our process begins with a deep dive into your brand’s DNA. We explore your brand’s vision, mission, unique value proposition, personality, and values. This understanding forms the foundation for the creation of a name that truly embodies your brand’s essence.
• Naming Strategy
  We define a clear naming strategy that sets the parameters for the entire naming process. This strategy is based on your brand’s unique attributes, market positioning, and the needs of your target audience.
• Target Audience Research
  We believe that a successful brand name resonates with its target audience. Our team conducts thorough research to understand your audience’s needs, preferences, and behaviours. This insight guides us in creating a name that your audience can connect with.
• Name Generation
  Armed with insights from our research, we embark on the creative journey of name generation. Our team namestorms a broad list of potential names, each reflecting your brand’s unique attributes and designed to capture the attention of your target audience.
• Name Evaluation and Linguistic Screening
  Every potential name undergoes a rigorous evaluation process. We assess each name based on criteria such as memorability, relevance, ease of pronunciation, and cultural appropriateness. Additionally, we conduct linguistic screenings to ensure that the name doesn’t have any unintended meanings or connotations in different languages and cultures. This ensures that the final name is not just catchy but also meaningful, globally acceptable, and effective.
• Trademark Screening
  We understand the importance of legal security. Our team conducts preliminary trademark screenings for potential names to avoid potential legal issues down the line. We want your brand to be protected right from the start.
• Domain Name Checking
  In today’s digital world, your online presence is crucial. We ensure that suitable domain names are available for your top name choices, paving the way for a cohesive brand presence both offline and online.
• Final Selection and Registration
  Once we’ve narrowed down the options, we assist you in making the final decision. We guide you through the process of securing your chosen name legally and digitally, ensuring a smooth transition into your new brand identity.