Brand Assessment Survey
This survey is designed to help you evaluate your brand's performance in seven key areas:
- Brand Purpose & Mission
- Core Values & Internal Alignment
- Brand Strategy & Integration
- Visual Identity & Consistency
- Digital Presence & Technology Integration
- Customer Experience & Engagement
- Brand Performance & Competitive Analysis
More Info
Please note: By submitting this form, your email address will NOT be added to any email list or shared.
Let's get to know you:
What's your brand vision?
Your brand purpose and mission should guide how your business operates, communicates, and connects with people at every level. When clearly defined and deeply embedded, they differentiate your brand, inspire employees, and create meaningful connections with customers.
More Info
For some, the brand’s purpose and mission drive the company’s direction, influencing everything from HR policies to strategic decisions. For others, the brand might be seen mainly as an external identity, focused on logos and marketing rather than as a core part of the organization’s foundation.
Brand Values
Core values are the beliefs that shape your organization’s culture and guide both employee behaviour and how your brand connects with customers. When these values are clearly communicated and embraced by all employees, they create a strong sense of purpose and unity, aligning everyone with the brand’s mission and ensuring consistency in how your brand is experienced by customers.
More Info
Visual Identity & Consistency
Your visual identity - the elements like your logo, colours, and typography-reflects your brand's values and personality.
🛈More Info
Digital Presence
Your brand’s digital presence should directly reflect your brand identity, core values, and promise.
🛈More Info
Customer Experience & Engagement
A positive and consistent customer experience not only satisfies immediate needs but also builds long-term loyalty and trust.
🛈More Info
Engagement is the measure of how actively customers interact with your brand, whether through purchasing, providing feedback, or participating in brand-related activities. High levels of engagement indicate a strong connection between your brand and its customers, driving repeat business and advocacy.
Brand Performance & Competitive Analysis
Understanding how your brand performs in the market and differentiates itself from competitors is essential for long-term success.
🛈More Info
Thank you for completing the survey. 
Your responses have been recorded. Please check your email to receive your initial survey results and assessment. If you don't see the email in your Inbox within a few minutes, kindly check your spam folder.
Your initial results will be followed by a more in-depth assessment and interpretation, which will be sent to you in a separate email.
If you have any questions or need further assistance, please don't hesitate to contact our team. We're here to help you make the most of your survey results and provide any additional support you may need.
In the meantime, check out the article below to learn more about Brand Strategy:
Why Every Business Needs a Brand Strategy a Guide to Developing a Strong Brand Identity
